Below is a guest post from Veronica Fortuna from VEED.io – Online Video Editor- a great video editing tool that’s just perfect for creating your next video pitch.
Uncover your unique skills and experience – Your personal story is unique. Find out ways to leverage your experience and make it shine when creating a pitch.
Identify and Emphasize Your Unique Skills and Experience
Choose the skills and experiences that make you shine! If you apply for a job, there’s a whole bunch of other applicants that are all applying for the same position (unless you are the first one to apply).
To stand out, you need to use your application in the best possible way. This means that you should highlight the skills and experience that make you unique. Think about what your unique value proposition is, and then focus on showing examples of how you’ve applied those skills in past projects or jobs through a presentation.
There are tons of ways how you can present your skills and experience. A good idea is to convert your videos into different formats and share them on platforms. It only needs creativity and you should also identify your core competencies, which are the skills that you do best and enjoy doing. You’ll attract attention and viewers will be less likely to click away.
Creating a Clear and Concise Script
When creating your video pitch, it’s easy to get carried away with the creative process. That’s why it’s so important to outline exactly what you want to say and have note cards with all of your talking points prepared.
There are certain words that best describe yourself, your skills, and your knowledge. If you can’t prove why you’re the best person for the job, then you won’t even get through the first stage of being.
This brings me to my next point: Word choice. Your script should not be an essay on every job position you’ve ever had or every one of your skills. Rather, it should be short, concise, and relevant to the job which you are applying for.
Even if you have worked in 15 different industries during your lifetime – stick to what is most relevant and recent to this job opportunity. Don’t go into massive detail about one thing (such as a charity project) if it’s not deemed necessary by the employer reading your resume.
And don’t be afraid to delete paragraphs of information that aren’t needed – just keep it clear and easy to read at all times. The most important thing is that you keep it short and sweet – this is the key to making your pitch stand out from the crowd.
Using Statistics and Data to Support Your Claims
Data can give you the edge in a pitch. Having a track record of being able to deliver successful outcomes based on factual data and statistics is crucial in any business but particularly so when selling yourself. This is especially true when you are presenting yourself as an expert in a particular field.
If you’re trying to sell yourself as an expert on SEO and have no data, it’s going to be very hard to convince anyone that you know what you’re talking about. A good way to show off your data is to create a visual representation of it.
For example, if you have data on the conversion rates of different landing pages, you could use graphs and charts to display the information in a way that’s easy for people to understand. So before putting together your portfolio, make sure that the stats and figures are correct, backed up by evidence where possible, and relevant.
Using Visuals or Graphics to Help Illustrate Your Point and Be More Engaging
Using images, GIFs, icons, and other graphics can make your pitch more engaging. They can make your message clearer to the audience. Using a combination of the right imagery and statistical data, you can convey the message of your pitch in a visual way that leaves viewers wanting more. It will also help you stand out from the crowd.
The key to using visuals is to choose the right ones for your pitch. You don’t want to overload your audience with too many images or graphics, as this will distract from your message.
You may also use humor to make your point stand out like inserting GIFs. Humor can help to break the ice and create a more relaxed atmosphere around your pitch.
Remember that you need to convey a clear message without losing their interest. So, what can you do? First, choose the right images and graphics. You should only use one or two images in your pitch.
Avoid using stock photos and find high-quality photos that show what your product does. If you want to illustrate a point with an example or case study, consider including a screenshot of it instead of trying to recreate it yourself in Photoshop or similar software.
Being Aware of Your Body Language and Non-Verbal Cues
Body language is an important part of any conversation. When delivering a pitch or in a meeting, your physical cues can be used to communicate confidence and enthusiasm that will help land you the job or project.
Your non-verbal cues are just as important as your physical cues too. It’s common to tell people that it’s what you say that matters, but not enough people remember that it’s how you say it that matters the most.
You should have an engaging and energetic nature when you’re speaking. If your body language sends a message of “I’m nervous, maybe you should run away from me” then people will sense it and react accordingly. But if you are seen as someone who exudes confidence and enthusiasm, then people will be more open to hearing what you have to say.
The key to conveying confidence and enthusiasm is to be aware of your body language and make sure it matches the message you want to send. For example, if you are nervous about something, don’t slouch or lean back in your chair; instead, sit up straight with your shoulders back.
Smile when appropriate, but avoid laughing too loudly or telling jokes that don’t land well with people because this can come off as condescending rather than funny.
Make sure to check out VEED.io – an awesome online video editor!