Most people are still stuck in a 20th century, cog-in-a-wheel mindset.

Dutifully work 9-5.
Follow the “rules.”
Obey the job description.
Apply on the job posting.
Wait for directions.

The ones following Seth Godin are beginning to wake-up to a 21st-century, value creation mindset.

Focus on results over hours.
Create value without waiting.
Create value out of joy and giving.
Go the extra mile.
Find new problems to solve.

Seth is the bestselling author of more than 20 books, and a long-time entrepreneur, freelancer and teacher.

Follow him. Apply his teachings!

Become a linchpin at your company.
Take initiate in your life.
Evolve to be a 21st century artist.

Daily Blogs To Nudge You Out of the Comfort Zone

Seth has been blogging daily for years. He walks the walk of creativity and going above-and-beyond.

In his writing, he invites you to step up.

Here are some of his top posts:

Busy is not the point

“There’s a common safe place: Being busy.

We’re supposed to give you a pass because you were full on, all day. Frantically moving from one thing to the other, never pausing to catch your breath, and now you’re exhausted.

No points for busy.

Points for successful prioritization. Points for efficiency and productivity. Points for doing work that matters.

No points for busy.”

Busy is not the point.


Quieting the lizard brain

Many people miss out on greater joy and creative fulfillment for one reason: fear.

Fear of looking stupid, fear of what their friends will think, fear that it won’t be “good enough.”

This is the ancient part of your brain speaking, the amygdala.

AKA the lizard brain.

“Why is it so difficult to do what we say we’re going to do?

The lizard brain…..”

Quieting the lizard brain.

Everyone’s model of work is a job

Most people feel the same feeling of dread about the word “job” as they did the word “homework” as a kid.

That’s because we “have to” go to a job, and “had to” do our homework!

But if what if we chose to do work that was beyond what was required?

Read more in Everyone’s model of work is a job.

The less a project or task or opportunity at work feels like the sort of thing you would do if this is just a job, the more you should do it.”

Everyone’s model of work is a job


Related: 7 Ways to Deschool Yourself and Come Alive in Your Career

Read Linchpin: Are You Indispensable?

If there’s one book to read by Seth Godin to supercharge your career mindset, it’s Linchpin: Are You Indispensable?

Some quotes from the book:

“If you need to conceal your true nature to get in the door, understand that you’ll probably have to conceal your true nature to keep that job.”

“Becoming a linchpin is a stepwise process, a path in which you develop the attributes that make you indispensable. You can train yourself to matter. The first step is the most difficult, the step where you acknowledge that this is a skill, and like all skills, you can (and will) get better at it. Every day, if you focus on the gifts, art, and connections that characterize the linchpin, you’ll become a little more indispensable.”

“Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

I call the process of doing your art ‘the work.’ It’s possible to have a job and do the work, too. In fact, that’s how you become a linchpin.

The job is not the work.”

Watch an interview with Seth: How to Be a Linchpin

Create, Do, and Follow Through

At the end of the day, what Seth evokes in his readers is a call-to-action.


So now that you’ve read this post, what will you create or build today?

Whether you choose to follow Seth’s work or not, creating is what matters. ; )

Go for it.