How To Research A Company

How To Research A Company

It's actually more simple than how it looks!

Joel Bein
Joel Bein

This post originally appeared as issue 70 of the Daily Job Hunt email. Sign up for kick-butt career hype in your inbox each morning.

Understand this


You think you need to follow the job posting instructions to a T. Resume, cover letter, click apply, blahblahblah.

"But yes!" you say. "Otherwise I'll be disqualified because I'm doing things wrong!" You don't want to be disobedient.

No. You're just stuck in the schooled mindset.

You see, as a kid you learned to follow the directions from the teacher in school. And do what mom and dad said you had to do.

Time to grow up.

Be independent!

Show 'em the value you can create. Prove they can trust you to take initiative.

That's what companies really want.


How to Research a Company


People hear us say "go research a company," and think it needs to be a major research project, like the painful ones you did in high school.

No, it can be simple! Silas Mahner pitched several companies with lots of success, and he spent about 15 minutes diving into each. Listen to this podcast as he shares his approach to job hunting:

“If you show interest in the company by saying 'I’m excited about your mission' and then cite a couple of things that you’ve read about them, you’ve already put yourself at the top of the list for attention.”


Quote of the Day

"If you really want to cut through the noise, you’re going to have to outperform everyone else."

– Tom Bilyeu


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Joel Bein

Joel Bein is CEO at Career Hackers and passionate about personal growth and self-driven learning. As a classically trained musician, he is Founder of the New Orleans Chamber Players.