Build Your Personal Brand

Build Your Personal Brand

Before you are hired, you will be Googled. What signal will your search results send?

Joel Bein
Joel Bein

This post originally appeared as issue 40 of the Daily Job Hunt email. Sign up for kick-butt career hype in your inbox each morning.

Your Personal Brand


What types of clothes do you wear? Do you get super slick, or do you just throw on whatever's not dirty?

No matter your choice, your clothes WILL affect your public reputation. People who see you will make snap decisions about what type of person you are (even if they're wrong).

And even if you go naked, your choice sends a signal.

Same with a personal brand!

Before you are hired, you will be Googled. What signal will your search results send? Do you have a website, a blog, or a link to an impressive project?

Take charge of your online reputation. Work out loud and showcase who you are.

Don't go naked.


Know the hiring manager's name


When you email a pitch to a hiring manager, be personal. Address him or her by name! Most everyone likes to hear the sound of their name.

Here are two solid posts:


(Please. Don't say "Dear Sir/Madam" ever again).


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Joel Bein

Joel Bein is CEO at Career Hackers and passionate about personal growth and self-driven learning. As a classically trained musician, he is Founder of the New Orleans Chamber Players.