Running a small business or even a personal brand requires a list of skills to master and one of the most important of them is marketing. Making a marketing strategy includes everything, from creating content, managing an advertising budget, designing graphics, engaging with it, and whatnot.
But the problem is, most people fail at it.
They get overwhelmed, and frustrated, and simply give up on it.
Being good at marketing (or many other skills) was never about being innovative or creative enough, it was never about you having enough money to develop suitable marketing skills.
It is about learning and practicing enough—diving in a little deeper. And with the constantly evolving marketing practices like the rise of TikTok and Instagram, email personalization, etc. you need occasional skill boosts.
So, here are 5 killer marketing courses you can do free of cost-
If you are just a beginner or want to master the basics of digital marketing then this 26-module course is the perfect fit. This is a 40-hour course with 26 courses to choose from developed by Google’s expert trainers.
All modules are jam-packed with practical activities and real-world examples to help you put what you learn to use in and outside of the Google advertising ecosystem.
You will learn about planning an online business strategy, Search Engine Marketing (SEM) best practices, Google Ads, Advertising locally, Advertising on social media, Email best practices, etc.
This is a too-good-to-be-free course that has been approved by the Interactive Advertising Bureau Europe and The Open University.
Meta has designed a series of professional development courses to help you learn best marketing practices.
It starts with the basics like how to prepare to bring your business online, how to find your audience online, how to map customer journeys, how to set marketing goals, how to create a brand tone and many more things.
This course provides the best evidence-based best practices for paid and organic social media marketing.
Once successfully done, you will get to choose from eight different certification exams to prove your marketing mastery and place the certificate in your portfolio to boost your career growth.
By the University of Edinburgh
A big part of marketing today is digital marketing and it holds the power to make or break a business.
This course can help you learn the practical digital marketing abilities you need to grow your company.
This is a detailed and insightful course that can help you to create innovative and impactful content, conduct a competitor audit and analysis, develop your own digital marketing strategy, etc. in an 8-week program.
This course lets you create a distinctive digital marketing plan to outperform rivals and accomplish a number of corporate goals, all without going through the hassle of a college degree.
By Hubspot Academy
This certification course is by one of the greatest marketing tools/resources every professional marketer uses: Hubspot.
It will teach you everything about the execution of a proper inbound marketing plan.
It's a 4-hour industry-recognized program with a comprehensive curriculum consisting of 10 lessons, 34 videos, and 9 quizzes and is designed for beginners.
You will learn about creating blog posts, social media promotions, content, and buyer’s journey developing a conversational growth strategy, planning a long-term content strategy, etc.
A no-nonsense course offered by Copyblogger which is known for delivering stellar advice on digital marketing for 16 years. Learn the smartest ways to mix social media, content marketing, and SEO for lead generation.
A free-of-cost 20-module course that is delivered conveniently to your email box. You also get 16 high-impact ebooks to become a much more brilliant marketer online. Learn how to use the power of the written word to persuade and influence your audience.
You can learn marketing from anywhere in the world and at any time you want, all without the hassle and expense of college.
Learn more, experiment more, see what works for you and double down on it. Learning and knowledge have no ends and in this digital era, and it’s free too!
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